You can use Google Analytics to generate detailed statistics about the visitors to your website.

To set up Analytics, go to

  • In the top right of the screen, click  Sign In if you already have an account or Create an account if you do not.
  • From any Analytics page, click Admin.
  • Click New Account.
  • Select Web Site (not App).
  • Select Universal Analytics.
  • Fill out the fields as shown below.
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  • For the URL, choose http:// in the dropdown, then enter your website address in the box next to it. (If your site is still in development and has dev in the address, remove it for analytics. becomes
  • Select your industry category.
  • Change the time zone to Eastern.
  • Go to the bottom and check the “Yes” box for Terms and Conditions.
  • Account name should be the name of your site, or overall department.
  • Data Sharing Settings are optional.
  • Hit Get Tracking ID.
  • Accept Terms of Service
  • You should see a Tracking ID at the top of the page. It will look similar to this: UA-12345678-1. Copy that code..
  • With the code copied, go back to your WordPress dashboard. On the left side, under Appearance (Administrator only), click Theme Settings.
  • On that page, you’ll see a field at the bottom of the page that says Google Analytics. Put your code in the box and hit Save Changes.
  • Tomorrow, you should be able to come back to and see results.

IMPORTANT: Next, you’ll need to add an additional user as a backup.

  • Go back to and Sign in.
  • Click on Admin in the top right of your page.
  • Click on the name of the account you just set up.
  • Click the Users Tab
  • Click + New User
  • Add as an Administrator. Please check “Notify this user by email” and then Add User.
  • Add any other users you want to have access to the data.

For information on how to interpret the data collected, click here.